If there was a secret method for maintaining your prospects attention so much so that they are ready to sign up in your opportunity would you want to know what it was? Okay that answer is obvious. Yes, right? Which serious marketer wouldn’t? Sad reality is this: many sincere network marketers that comprise this great industry never will hear what I’m about to share right now.  However, if you pay close attention you will move yourself from the masses into the classes of the top 3% of closers, speakers and 6 figure income earners.

Ready? okay let’s go..

As many of my personal coaches and mentors have said time and time again,“The money is not in the list, it’s in the connection  or relationship with the list!” The same holds true for offline connections and it is this very point I want to expand on here. Whether you are a an online marketer or an offline one, at some point you will have to close the deal. You’ll need to talk with a real live human. You will physically have to share some actual words. (unless you are using a automated dialer and have so much numbers working in your favor, but that’s a whole other blog) Speaking to people becomes very simplified and powerful when you know that there are basically four categories of people in any given setting. Small or large. Knowing how to touch each one in these various styles and specific motivations is the switch key to hitting the jackpot all the time. A literal magic wand of flawless and successful presenting.

#1. we have the MONEY-motivated. #2 FACT- motivated. #3 FUN-motivated and #4 CAUSE-motivated.

Let’s examine each one briefly.

The money motivated ‘Benjamins’ in the crowd are usually the easiest to evoke a response within a  group. Especially in the network marketing arena as the idea of making a high income and creating strong passive income is concerned. This group is focused, determined and tend to be very driven. They wear, speak and drive boldly so if you’re in their way, watch out.  But while they do represent a large cross section, bear in mind that  not everyone is by dollar bills-driven but by knowing how to identify this crowd, will make for a team of dynamic and successful leaders.

The fact- motivated ‘Analyzers’ are bogged down in the details and seldom come up for air unless told there will be another session immediately after the first just to dissect the pay plan further. These numbers folks can build mammoth organization if given the details they’re seeking but  failure to do so will mean no signature on the application any time soon. They require the time to due their due diligence and anything less than this  will short-circuit the deal. Some of the best network marketing giants were incredibly analytical and skeptical but once educated on the facts they are unstoppable.

Ah yes the fun-seeking , happy go-lucky, feel good crew will be the energy of the meeting. With smiles, positive body language and gestures, they will make doing a presentation actually enjoyable. They are your amen corner or positive peanut gallery. Understand you must keep this group entertained and believing that every moment on the journey to success with be a good time for them. They love having fun and if the tempo slows or starts to bore, they will gap out or at worst abandon ship. By keeping this crew engaged, the journey for everyone involved will never be a dull one.

Finally, the cause-wired crowd. These deeply rooted mission seekers are guided by a purpose greater than themselves. While you may think because their cause is huge only finances will satisfy their logic. However you must dig deep inside of yourself as a skillful communicator and come up with a powerful scenario to touch their meaning of life and  living. Do that well and you’ll totally engage these philanthropists at heart to sign up swiftly. They make great ministers, politicians, activists and world leaders. But there a quite a number of these folks who build monster checks and gargantuan network marketing organizations.

Now that you know the four distinctly different groups you must reach each one as you  speak and inform. Make your points through your presentation to cater to all never overlooking any. This will involve transitioning to each these zones and specific and planned times. Using a simple wheel analogy; if you think of a circle divided in four quarters, spend equal time (25%) relating to each motivation in the course of your presenting.

You will soon see more eyes light up, more people lean forward and in the end more reps signing up. Isn’t that better than 30% and lower enrollment ratio?  After the session you’ll see results gradually increase and as you build a career in the  professional network marketing or direct sales industry, you’ll be a better speaker connecting with more and more of your audience!

Happy Presenting!

Your BigWave Mktg Mentor                                                                               416-882-5122

p.s. To discover an opportunity you can build a gargantuan residual income and a massive network of leaders in, click HERE