Many reps are having great success but some aren’t . Have you noticed? Many committed reps are doing alot of work but not seeing the maximum results. One of the examples where we see this time and time again is in the area of invitations to prospects for them to come and see the business presentation. Particularly at hotel and home meetings ie. PBR’s. Now before I proceed let me preface this post by saying: The single most effective/profitable strategy we as a couple and national team have ever implemented and employed are PBR’s We absolutely would not change or replace this with anything. We’ve added more volume, enrolled more reps and rank advanced 50%-60% more ICR’s in the past 10 months than with any other business building methodology. However with a few of you not seeing these results yet, I decided to devote this blog to assisting those of you struggling with limited attendance and no-shows with 3 powerful tips to improve your inviting skills. Bottom line: We want you have more prospects actually show up. If you think you could benefit from that, then keep on reading.
The first thing to establish is in life we all invite people to things all the time, everyday. To sporting events, religious events, casual socials, family visits and even work-related meetings. So what is the difference. It is posture. Posture is not what we say but rather how we say it. It’s not just the words coming out of our mouth but the conviction of those words. While this is another huge topic which I will cover in an upcoming post, the important thing is to sound confident and self-assured whenever you are talking to anyone about your business. If you beg, prod, convince or drag people to see your business presentation, you’ll turn them off and the only one attending will be you and the gold fish.
But if you learn the art of saying less and building value in your invitation. aka THE OFFER, this will be the beginning of a better personal show rate. The second thing is to separate explaining what THEY WILL GET from the actual INVITATION itself. So here are 3 things I say quickly to build curiosity, interest and value before I actually invite them to my meetings and PBR’s. Ready?
1) I let them know: (If they have a J-O-B) you’ll learn how to instantly, legally and ethically save your hard earned money in the form of tax dollars you are current losing bi-weekly on your pay check. This is explained by clicking HERE
2) I let them know we’ll reveal the main secret of how the wealthy through the centuries have created their own fortunes regardless of economic conditions AND how they can tap into the #1 wealth trend of the planet’s richest people.
3) Finally I let them know they will understand how to create something called “residual income” which is money they can earn over and over again even when they aren’t working.
Once I have shared THE VALUE, the real magic happens when this question is posed. “Is any of that something you would want to learn?” I even ask if they know anyone else who could benefit from that information. So you see what I have done here is position the value separate to the invitation. What I have not done is beg, prod, beat and convince. Instead I let the information I know they want and need do the convincing. And if they do not want that knowledge then they have also assisted me in qualifying where I should better spend my time and intimately disqualify themselves from success. I save my self time by not putting them into my calendar or wasting emotional energy not expecting to show up.
The final point is critical as many reps make this fatal error: Do not do to the prospect what the session is designed for them. Meaning if at the presentation they will learn all three points we have discussed, do not attempt to show them your website, explain the product and breakdown the compensation all in 5 minutes. You’ll surely confuse them and they will avoid you like the plague. Instead just build value and get them to agree that this is what they want to learn. Then tell them where and when they can receive it which is your address or hotel address of the meeting. Inviting correctly instead of explaining will increase your show rate and overall success.
If this blog has helped you and you can see yourself applying this new way to invite, please leave a comment and share it with others who may be struggling.
Happy prospecting and better inviting!
Erwin & Eva
5Star Ldrs, Toronto, ON
p.s. to learn how to better invite to meetings & PBR’s please call me at 416-882-5122 or Email me at WorkWithErwin@gmail.com









