4 Powerful Approaches To Increase Your MLM Prospecting Success

Posted on March 6, 2012 by Erwin

Every time a plane takes off, 100% times without fail it will at some point in it’s journey, begin it’s dissent and eventual landing approach. How good the approach is will determine a smooth and steady landing. Today I am asking the same question in relation to your network marketing business, “how good is your approach?”

Here are 4 simple, effective and highly duplicable approached you can use to immediately get more people asking you to tell them more about your network marketing business. You see at times we do feel pressured to say the perfect words thinking that those words will be the answer to ultimate 100% sponsoring… without fail. Unfortunately there is no such thing. People are people and there no perfect phrases to magically enroll them at will. As a matter of fact, “You cannot say enough wrong things to keep the right person from getting and you conversely cannot say enough right things to keep the wrong person from getting out!” However by saying less to more people and by learning a few alternative approaches you can align the right prospect with the most appealing situation to them.

Are you ready to learn them and improve your prospecting techniques?

Side Project Approach
This approach is a staple because whether you know the prospect well or not, you can apply it to a situation without any pressure on yourself or using committal type words. Stating that you are involved in aside project suggests that for you it also part-time on the side and not requiring a full time effort. It goes something like this. “Listen Frank, this may or may not be for you, and that’s totally cool, but would you be open to a side project that involved gold & silver if it didn’t interfere with what you’re doing currently? By using this approach you will get several people responding to the gold and silver (obviously) but specifically because you have told them up front that it is not a distraction. You have told right away it is a side project so they don’t feel they have to jeopardize any current commitments.. Good for parties, social events and casual settings where you have met someone sharp looking but you don’t want to pass up on the opportunity to ask the question.

Warm Market-Close Friend Approach
The warm market is as you guessed it, the first area that comes to mind when you start thinking about prospecting. After all why wouldn’t you want to share good news and a great idea with those closest to you? Right? Well this is exactly the idea behind this approach. Don’t try to be extra or phoney or different than you usually would be when using the warm market approach. Let your friends know that it is because you’re friends that you wanted to inform them first. The approach sounds something like this: “Billy, hey I just discovered a way for us to make some really good money together, I wanted to share it with you first obviously before I asked a stranger- that’s okay with you right?” The most important thing to remember with the warm market is be genuine, keep it real and be you! If you change how you speak or present you’ll certainly confuse the issue and your friend.

Professional-Opinion Approach
This approach is one of the best methods anyone can utilize. Why? Because the premise is that you are not seeking a yes or no, but simply feedback and an opinion. While you as a solid rep shouldn’t really be moved by whatever the feedback is or opinion may be, the idea is to get this prospect to examine what you do. Further, because you are asking typically professionals, intelligent-type, savvy and a sharp demographic, their desire is to give you a analysis of what we requested, This dynamic drives more of these prospects to actually review your info without hesitation. You’re asking for their take (perspective) and by doing this, validates your sense of confidence in them. Do this with any human being and you can usually get agreement from them in a specific task. Here is what this approach might sound like. “Mr Tyndle, I have heard great things about your success and have always respected your insight, that’s why I am asking if you take a look at what I currently doing and give me your honest feedback and opinion.” If you always establish respect and admiration prior to the request,you can have very sharp, well rounded prospects always looking at your business opportunity.

Referral-Disinterest Approach
The referral approach makes a safe assumption. It is this: that the prospect is neither remotely interested or minutely desirous to look at anything you are involved in. This is where you begin to frame the approach. You will tell the person exactly this and it will sound something like this: “Mr. Prospect, I know we’re both very busy people and I won’t waste either of our time asking you about what I do. “I know you’re not interested, but would you happen to know anyone partially interested in reducing their taxes, building assets while generating a strong passive income stream?” Depending on the person, how busy or unwilling they are, they may give you several referrals at which (at your discretion) you could offer a finders’ fee.

As we have discussed earlier, these four uniquely different approaches can assist you when speaking to completely different audiences. Knowing those audiences will cue you into which approach is best suited for each. Again this is not a magic formula for as I have found out with length of time and experience, the less you speak to more people, the greater the odds of enrolling more reps. For a complete training on approaches CLICK HERE

Start applying these different phrases and reproaches today and you’ll see increased bookings to meetings, online presentations and live events your company puts on. Make everyday a prospecting day and and here’s to your network marketing success!!

Erwin & Eva Mcken
5Star Directors
416-882-5122

(Please share and comment and let us know which is your favorite approach and which one you’re going to start using right away)

How To Promote An Online Business Presentation, Successfully

Posted on February 20, 2012 by Erwin

<===== Click Me

“But you don’t understand, I can’t get anybody to a meeting or PBR!!” Have you ever uttered that or heard that excuse in your mlm group? Well today this blog post is for you. If you don’t want to explode your momentum then stop reading this now. Warning: The following information will cause speedy momentum to breakout in you business and change your team’s complexion

Here’s a quick webinar promoting tip that many reps have already started to implement and seen instant results from. When you know how to promote correctly (and rapidly) these new daily webinars, your business will explode right in front of your eyes…Just ask Joel B, Chante E and Don L on the team! They are just a few of the reps taking advantage of these new daily webinar times intended for busy professionals.
Here are 3 points you can use to be more effective before during and after online presentations. These tools may be new for you but you can learn the art of getting prospects to take action quickly by applying this strategy.
1) Before the webinar, (see video tip below to explain) but before you get them on the webinar, you could ask them this: “Is 20 min of time worth $12,000 per month to you and your families lifestyle? Yes or No.
2) During presentation, be attentive, listen yourself and take note of what is being shared so you can ask about the specific slides and points to the presentation. Don’t ignore the information…Also you want to follow along and master this so you can learn how to eventually do your own webinars for your team. To become a powerful presenter.
3) Always aim to get your sponsor or upline on a 3-way call. Immediately after the webinar while the information is fresh in the prospects mind, is most ideal. The bottom line is this: Don’t go at the task of recruiting, alone. Remember this is a team sport and you cannot ever edify yourself or this business doing it solo. Leverage whenever possible someone else’s knowledge and expertise. Those with more success than you in the business can lend you more credibility.

Here’s a great question to ask to begin the after webinar follow-up process. “So what did you like best about what you saw today?” If they have questions or sincere objections, then you’ll just want to pause and get your sponsor, upline on the phone or in our virtual meeting room HERE. For a more details on 3-way call etiquette, you can harness the methods outlined in these uploaded trainings, here

Quick Business Promoting Tip for Our Daily Webinar Presentations

The next webinar is scheduled in March at 3pm EST CLICK HERE

Happy Webinar Promoting!
Erwin Mcken
416-882-5122

(Please comment & share this if you feel it can help another of your team member.)

Combining Virtual, Viral & Practical Marketing To Explode Your MLM Business, TODAY!

Posted on February 16, 2012 by Erwin

VIRTUAL (LIVE) MARKETING
Refers to specific physical and repetitive actions you can do daily to create new business growth and results in your business. (even if you’re not in the same vicinity) Actions equal results. Massive action equals massive results. So here’s how…

Now starting Feb 16th, you can plug any personal prospects as well as team prospects onto our daily 3pm AND 6pm EST webinars that I will be conducting. These webinars are building in momentum and producing faster results. That’s right you heard me correctly, not only ONE but TWO twice daily presentations to explode your Numis Network business.How do you leverage and drive traffic to these? Listen HERE

Simply use the same exact web ID at the given times at the following web url. Go to www.JoinGoToMeeting.com and enter Web ID 470-085-695 and you’re there!

VIRAL (TARGETED) MARKETING
We also have the ability to make what we do with our Numis business become viral through, massive exposure and visibility on Google & Youtube search engine ranking. Rob West a very astute and qualified internet marketing graduate (with heart) shared with our team last night exactly how to do this. If you missed the call, you can catch the recording HERE while it is still avail. It’s a 1hr 15 min call loaded with all the tips, tricks and motivation you need to rapidly and radically explode your marketing exposure to bring more leads and interested viewers to your page or website. Don Lachance also challenged the team to start becoming more active as leaders to create a multi-directional replies and comments with those on our team who post, share and video upload value relevant to the overall day in day our business growth. for example liking a comment and replying to it our Facebook Group. By liking and commenting to it on twitter or youtube. But the ultimate viral boost you can give a piece of content is to create a video message response on youtube to the original message. This statistically has shown to increase the rate and visibility of the original video. Thus drawing more eye balls and potential leads to you

Here are two very informative videos that can help you super charge your marketing. One features a very nifty blog plug-in for added traffic to your website and the other explains how to use a Google alerts feature to connect you in real time to a hungry targeted audience.

Adding a Viral YouTube Plug-In To Your Website OR WP Blog

How To Use Google Alerts to Listen for Prospecting Opportunities

by RefreshedIT

PRACTICAL (EFFECTIVE) MARKETING
Finally how can we forget the simple common sense wisdom of physically sitting with a prospect or potential rep and watch the online presentation with them? How much benefit can this actually produce? Tons. But two obvious ones are a) You are able to immediately answer questions following the presentation and b) quickly set up a three way call to give you credibility and leverage at the key moment to enroll your prospect with ease.

Practical Steps To Get Better Results From Live Presentations

Ray Higdon LIVE in Canada For a 1-Night Only Training Event

Posted on February 15, 2012 by Erwin

Hi Team, Ray Higdon our amazing friend and partner is coming To Toronto Canada again!!
Join yours truly 5Star Directors Erwin & Eva Mcken as we host the one and only Lifestyle Engineer, Numis 1st AMBASSADOR and #1 network marketing powerhouse, Mr. Ray L Higdon

This will be a one night only event and guaranteed to be a standing room only event. So plan early to attend. (Seats are already filling up fast so RSVP here)

About Ray:
From the ashes of depression and personal foreclosure, he had enough. Within 14 days of making this declaration he found Numis Network, joined, and started working his butt off. Through the team and leadership of the company he had his first $10,000 month his fifth month and his first $40,000 month his 7th month.

He has since gone on to become the #1 income earner in the company and the first Ambassador. Ray’s story is testament that anyone can get to where they want to go regardless of where they are currently located. Now Ray spends his time helping others reach their financial goals using Internet marketing, Social media marketing and coaching them to have a “no-limits” attitude. Ray works out of his house and spends quality time with his kids doing what he loves to do! “When you love what you do, no day is actual work!”
Read full story http://rayhigdon.com/aboutrayhigdon/

Thur Feb 23rd
7pm doors open
$10 per person
8pm presentation starts

10-15 min BREAK
9:30 pm Special Mindset Training
(ALL GUESTS ARE FREE)

RSVP your confirmation to attend to secure your seating

Erwin Mcken
5Star Directors
(please comment and let us know you’ll be coming to the event)

4 New Major Numis Announcements from NU7 Orlando To Explode Your Income

Posted on February 14, 2012 by Erwin

Well, team NU7 Orlando was yet another memorable and historic success. With close 175 attendees and all the amazing Numis leaders in one room, we had a phenomenal time of learning, sharing, leadership development and tons of laughs and fun!

For those of you who weren’t there, here in this post I will outline and go over the 4 major announcements Numis Co-founder made to yet take this incredible opportunity to even higher heights.

NEW ANNOUNCEMENT #1
Australia is now open, they are in pre-launch and anyone can take a position until after April 2nd when they will officially. To get more details on price for associate and executive enrollments, simply visit HERE and click on the “change market” tab. Corporate is working feverishly to update the site as we speak. Already reps are rank advancing people since they made the announcement at Numis University.

NEW ANNOUNCEMENT #2
The next big Numis Incentive Trip is going to be held at Dreams Riviera Resort June 21-24th and will be an all-inclusive luxury experience. The best part is that you won’t have to pay for this trip As in past incentive trips Numis has run. YOU EARN IT COMPLETELY FREE! it’s so easy to win too, Only 20 points. More email communication will be forth coming directly to you inbox but in the meantime just (Check the BigWave Numis Intl Facebook Group
for a snapshot of the qualifications) Here below is a great promo video highlighting the luxury and beauty of this 5Star Luxury Resort – Dream Riviera Cancun

The Only Thing Missing in This Video is All of Us Making Memories this June 21-24th!!

NEW ANNOUNCEMENT #3
There is a brand new updated Accelerator Collection that now includes 56 gold plated coins + a statue of liberty coin making this addition even more valuable. Existing reps just have to purchase the two new pieces to complete their collections, But for any new reps, having this updated extra-ordinary collection is simply not an option. Especially if others you present your business too as others will want one of their own. See your back office under “new items” for details.

NEW ANNOUNCEMENT #4
Of course Numis always keeps thinking up ways to get more $$$ into our reps hands,,,and they have done it yet again. The Accelerator Collection Bonus now has $100 bonus available for reps every time one is sold. So sell an Accelerator and make $100. Think about this as well, every time one of these collections is sold in your Legacy Code, you’ll make 10% of the business volume, so that is yet an additional $50. So there $150 new money now avail on the sale of Numis’ new updated Accelerator Collection WOW! Can you say Cha-Ching??!!

Make sure you share this blog post with all of your team and prospects. The next 90 days with Numis will be historic, fun and wealth building for you if you get started today! Please comment on what you think about these amazing updates and we’ll see you on the 3pm daily webinars!

Erwin & Eva Mcken
5Star Directors
416-882-5122

Come Join Us & Make Memories for Life…

How & Why You Should Act Fast on Time-Sensitive Information To Explode Your Business

Posted on February 6, 2012 by Erwin

Let’s face it, people we all tend to procrastinate on many the things in life and also in our business. Seems like there is epidemic of perpetual delay ravaging society. To read a previous blog on how to overcome this CLICK HERE, but I’m sure you remember times when you had something very important to get done like a phone call, or a doctor’s appointment or even your receipts to prepare for your taxes..sound familiar? There is a solution to this but one that require a change in mentality and intention. In this blog I am going to deal with why and how you should act when it comes to time-sensitive information and value packed offers when presented to you in life and your business.

Do you expect good things to come your way? Do you anticipate fortune or failure? Think the doors are closing or opening for you? why I start here is becasue the biggest problem why we have what we have is due 95% in part to our own mindset and self-imposed ideologies,. Meaning that while we want good outcomes, if we inherently believe “that’s not for me” or “I always have something preventing me” or “It’ll never happen for me” It is this exact mindset that dictates your behavior, Thinking a certain way makes you act a specific way. so if you believe that a deal is great but you will miss it, then you’ll be lazy or seemingly self-sabotage yourself with little to no action.

Many of us have had the same opportunity presented, but the (difference) in the person who achieved more, is that the person who viewed it as a moment for them, decided to act and then took the required action. Here’s the first thing we all should do before a value-packed offer / time sensitive result-oriented proposal arrives. Expect & believe that it was designed for you and if no one else takes advantage of it, it has you name written on it and meant specifically for you. That will change your entire outlook. You won’t view it now as chance or luck or random, but intended for you. The second and obvious thing is to act. I don’t care how good an offer is, nothing happens until you take action. There is an axiom in our industry that says: if it is to be then it is up to me.

So if you’ve been looking for things to change in your business or your life. Stop looking for what isn’t there and start seeing the opportunity that are there. Search for what is presenting itself to you right now.

For instance in our business [since Jan 12th, there has been a pretty cool company-wide discount for you to enroll new reps for less than the normal fee. $75 less is the cost to you new representatives to become executives. If you haven't hoped on this limited time offer, now that you know what you know, don't wait another minute.] Many have great potential prospects that have not yet been seen or heard this information yet. Today is a great day to prove to yourself that you get the message in this blog post. Not only that but according to some privy information I have secured, by NU7 those who enroll new reps leading up to Feb12th when this offer closes, will be very very handsomely rewarded and very much surprised. You’ll be glad you did.

The other new and exciting time-sensitive offer is [a new daily engaging and compelling 15-20 min presentation that I will be conducting every single day at 3pm EST /12pm PST and 8pm UK time to help you explode your business in 2012.] I see this as me serving you like a waiter or room steward would in a restaurant or cruise ship. I am opening up my calendar like never before to deliver the very things I know you 100% want more of. NEW REPS BIGGER CHECKS & STRONGER DUPLICATING LEADERS. Do you see yourself with it? With an entirely new team in 30 days or do you see yourself continuing to miss opportunities month after month into the future? I know what I see for you and I’m putting my commitment out there to see who is truly ready to possess it. Are you a fan or are you for real? As our amazing coach and my mentor Ray always says, “All we’re looking for are people on this planet that have more desire than excuses!”

So why should you seize offers when presented? They were intended for you and no one else. How should you seize opportunities? Speedily. Write it down, set reminders for yourself and withhold any tiny rewards if you do not take the action to attain it. This is called personal accountability or guts to succeed.

If you will apply yourself in life and business (with info you gain) frequently and enthusiastically, you ‘ll see results. Not only that but you’ll duplicate that and your life results and business results will be unrecognizable.

Erwin & Eva Mcken
416-882-5122
(Please share and comment if you plan to take advantage of the 20% off special & the new daily 20 min numis presentation w 5SD Erwin Mcken?)

WATCH THIS SCENE FROM TROY ON HOW A CHAMPION SEIZES A EPIC MOMENT

NEWS FLASH New 3pm EST Daily Webinars for Your Prospects Now Available!

Posted on February 3, 2012 by Erwin

Hi Reps on The BigWave team, starting next week yours truly 5SD Erwin Mcken be conducting a powerful 15-20min presentation webinar for your prospects everyday Mon-Fri at 3pm EST and 12pm PST. (8pm in the UK)

Anyone on your team can plug propsects into these very efffective and dynamic presentations. We’ll get them grasping the real power of what the ‘value’ in our business is all about. Think you can benefit daily and grow your business faster? Simply have them go to their pc and log in to the below url and be part of these information session. It’s a significant next step this year I want to impliment to ASISST all of you to enroll & recruit more people per weekl. Not only that but to have you be able to IMPACT at least 1000 people by Dec 31st of this year

Just like author of Succcess Magazine, Darren Hardy explains in his book The Compound Effect, the small actions everyday over time make the biggest difference and create the results we desire in our lives. If you make a goal to get jus 1, one only one prospect per day on these webinars, where can you be in 30 days? WOW is right!! Let’s EMPOWER your business on a daily basis with what matters most all through the unique and exciting Numis Netowrk Business Presentation. <==(Difference is this will be LIVE daily)

The times again will be Monday to Friday at 12pm PST 3pm EST. Wee all lead busy lives and many of you are not able to build the business full-time, that’s here I will offer my personal time, calendar and skill and share the opportunity with yur guests. But the real idea here is to challenge yourself to have atleast 1 guest/prospect on these dailty 15-20 min presentations. Afterwhcihc I will be avail to follow-up perosnally and answer any questions on the phone.

I am excited Team , to break tons of 3SMgrs with solid structure herds of 4SMgrs and double digit 5SD’s by summer earning $1000′s+ per week in Numis. Do you wnat to be one of them? Do you wann be free? Do you wanna spend more time with yor family in 2012? Okay then, Great. lets rock!

1. 1st meeting starts on February-07-12 at 3:00 PM EST or 12PM PST

https://www4.gotomeeting.com/join/470085695

2. Use your microphone and speakers (VoIP) – a headset is recommended. Or, call in using your telephone.
Dial +1 (416) 900-3440
Access Code: 470-085-695
Audio PIN: Shown after joining the meeting
Meeting ID: 470-085-695

(Please comment and share this with your teams! See ya next tuesday at 3pm)

One of The 1st Thank You Vides Ray Recorded Confirming The Momentum We Created in Canada, Let’s 2ock 2012

How Human Beings Come Alive & Perform Better in Network Marketing

Posted on February 2, 2012 by Erwin

That title caught you off guard didn’t it? You probably thought “what do human beings and their wiring have to do with network marketing or my business?” Actually.. everything. Of course as human we assemble, build construct and wire things, but we are also built and engineered a certain way to operate. If we are to have optimum success in our lives and busines there is a fact we must embrace. We have to build each other. You see network marketing is not a solo sport but a team one and the primary function all successful leaders engage in and eventually master is the building of people. Specifically, raising their belief and getting them to take action. In this blog I’ll highlight 5 areas we as human are wired for and how we can get optimum peak performance to benefit our business and this industry.

As we just concluded the video submission deadline for our Bigwave Project yesterday Feb 1st 11:59pm. I have been amazed at not only the response but the affect it has produced. Scores of videos are still pouring in and what people are saying is blowing us away. Now I have to be honest, I knew it would illicit some of this interest but the other dynamic I’m noticing is the far more amazing. What I see happening is truly a movement being birthed and non-orchestrated. A movement where different members on our team with no financial tie or gain are acknowledging, affirming and pulling the best out each other. It has energized and electrified those who for a while have been abashed, apprehensive and afraid to truly get their business off the ground. People are getting involved in their own success rather than waiting passively for a feeling or miracle to happen.
So what changed?
The change is, we began hearing instead of just talking. And this has created a spark between us (humans) that is very familiar and central to our make up. You see we are really not that complex at all, but we’ve made ourselves complicated. It’s really not hard to grasp although it eluded many bright and intelligent people for years. Simply put: we all crave and desire the same When given a chance to speak or express ourselves we learn two things. a) we may in fact want different things but b) are all in hot pursuit of the same result. This is what I witnessed from many reps participating in the WMTYM video project. The amazing phenomena is that this wasn’t even part of the intended result. We haven’t even produced the prospecting film yet from the content but already the value, insight and benefit of this corporate process has been seen and felt. Someone described it as a pebble thrown in a pond, but these are the ripples that actually eminating from it. But why the ripple?

Human beings have basic needs and guess what, because you’re one of the species, you have these innate desires inside you. Any serious person seeking change must discover it if they are to operate beyond the level they are currently at. No I am not talking about the needs for cars, houses, clothing or even money. Those are good basic needs to have and I want them too. What I am speaking about is a sense of who you are, why you are and the significance your life represents to others. So many people believe just simply breathing is living and acquiring things is success but it’s more. You’ re not incorrect – just incomplete. Expression is life. Choice is life, Togetherness is life. Freedom is life. It’s what’s deeply rooted within us but as we grow up and the older we get, the more it gets drowned out by life. All the negative programming and events dampen our dreams. However, something simple as asking a question has in the last 7 days begun to reawaken that meaning. In many reps it has brought clarity back where they had grown foggy and unclear about what they truly want. For me and my wife this has been a defining moment in our busines and journey with our team.

Here are just a few codes we as humans thrive on and connect with others on. I’ll defne them simply:
1. FAMILY & COMMUNITY – a major common thread woven in the videos.
2. PURPOSE & MISSION – a strong goal many mom’s and dad’s desired.
3. CONTRIBUTION & SIGNIFICANCE -a burn for those wanting to give more in life.
4. PARTNERSHIP & RESPECT – the universal emancipator of any rep part of a team
5. LOVE & UNDERSTANDING the bond that centers us all regardless of culture or creed.

Each of these core values is what hard-wires us and programs us for achievement. And when we disconnect or have one of these wires faulty or slightly loosened, the effect can be devastating. People go through their entire lives missing the signals and symptoms in others because their own wires are dislodged. Even as network marketers who have high ambitions and aspirations possessing great talent and skill, without understanding this emotional mechanism, you’ll stall others and delay your own success.

We believe it’s time to get back to BASICS. Return to the fundamentals of LIFE. Rediscover yur WHY. Simply by asking the question we asked in this video project ”what matters most to you?” we have re-connected some people back to their greatness. They are finding their souls again and new meaning for their business. Now clearer, focused, and disciplined they can be way more effective in their daily business production. Make no mistake it 100% comes down to production, (what we do) but when the a human spirit is not well, sick or uncertain, no amount of information or logic can cure that ailment.

Today think about your families, reflect on your kids, cherish the minutes you have while you can be and do for them. Look at other humans (prospects) as you would want them to see you. Not only as a transaction or financial object, but as a life full and abounding with great potential. When you adopt this philosophy into your routine, then you’ll see how humans really work (together) how they are wired (internally) and how they come alive to become the best they were meant to be.

Thanks for all of you who participated. We are looking forward to producing this video production. I leave you with this final thought today, ‘‘You were designed for greatness and engineered for success, go live out your unique blueprint and not someone else opinion”. -Erwin Mcken

Erwin & Eva Mcken
5Star Directors
(Please comment and share with others. Let me know if this resonates with you)

The 5 Types of MLM Companies & The Best One For You To Build

Posted on January 27, 2012 by Erwin

This blog has been in my head for several weeks now. I have tussled with writing about it but wanted to approach from a different angle. It’s longer than most but one that will not only inform but liberate people. The design is to help reps still confused and guilty from jumping from company to compnay, finally stop this insanity and learn what the “right business” really looks like. If you have ever been bound by cyclical behavior or know someone who is, this blog will uncover thaat this behaviour is rooted in a lack of understanding the differences between the 5 types of mlm companies and which one is the most desirable to build.

First off, did you know that there are 5 types? Regardless of product, compensation, service or advertising, they all fall into one of these categories. Five distinguishing features separate all 5000 different mlm companies in existence today. Here they are in no particular order. Party Companies. Product Companies Technology Companies, Trend Companies and Lifestyle Companies.

The Party Company These were made famous in the early 30′s and before. Names like Avon, Amway, Fuller Brush & Shaklee all built their billion enterprises predominantly in the homes. Primarily and successfully marketed by women the company taugt these distributors (reps) to share and expose products & the company mission inside the living rooms and dens of families across North America for decades. What’s more interesting than the where is the what. They not only sold products and recruited, but they impacted an entire generation doing business this way. For many that impact was not just financial but personal. The improved quality of life people received was best thing they earned. The money was secondary. Distributors pledged their loyalty and stay years with these party companies despite other newer competitive options. We’ll re-visit the reason why this is, later on.

The Product Company Sell sell sell. You want it, they got it. less is not actually more, more is more. The product company’s mission is to get you to stock up and buy as much of the stuff they sell as possible. Volume reigns supreme not strategy. There’s not much to it. Get the customers and reps to buy large quantities and the company does exceedingly well. Many refer to this as inventory front loading. Increasesd sales means increased profits and of course the above average rep who performs can in fact build huge sales and amazing incomes. But the distributor who doesn’t in turn sell it is left with old merchandies, expired perishables and lost income. Not fun. Also you can imagine when sales drop or yearly growth declines due to recession or a poor economy, a shift in buying occurs casuing stagnation and inevitably, bankrupcies. Product that just sit on warehouse shelves and don’t get moved produce collapsing infrastructure due to non-sustainability. No buying means no business and doors close. You know you’re in a product driven company because you have to be very skilled in sales to truly succeed and constantly keep selling.

The Technology Company These types of visonaires develop ground breaking concepts, devices or ideas that make others obsolete. Because of cutting edge thinking, they surpass the competition like they’re standing still. While their competitors scramble these behemoths that chart new courses and boldly go where others fear to tread literally re-write the history books and are remembered for their stark innovation. People are and will always have attraction to tech companies because of the appeal and sexiness of being with leaders that are doing new things.The down side however is two-fold: competitiveness and improvement. With tech companies, if you are not staying sharp and ever improving, you won’t be able to keep up and surpass your fierce competition.The technology becomes an double edges sword and can prove challenging proposition meanwhile trying to keep new customers engaged and reps motivated to stay for the journey. You know you’re in a technology company, because you must think long term and prepare for many changes.

The Trend Company Being ahead of the curve and by using timing to get a winning advantage in business is what every trend company does. Although it might be an average product, it’s really about an idea or concept whose time has come. The real success here is timing a product or idea before the masses figure it out and start demanding it. Examples of such industries are Computer, Travel, Financial Services, Telecommunications and my personal favourite Bottled Water. This turns average into the miraculous. A trending company really becomes wealthy fast not just because they are smart but more because their early. Right place right time. Like a major league baseball player strikes the ball at an optimum spot on his bat. What would have been a foul ball becomes a grand slam event. To fully grasp the power of a trend company is to learn the S-curve. Keeping it simple, there are three phases that comprise this. Infancy/Pioneering, Take-Off/ Critical mass and Acceptance /Maturity. Their secret is to be in at the early phase. But once phase two begins (Critical Mass) the momentum brings great with it historic success as the most money is earned & greatest amount of millionaires created. You know if you’re in a trend company because the faster you get to the future, the closer you are to critical mass and the less inclined you are to leave.

The Lifestyle Company This type of company is unique for several reasons. They have TWO products. One is their auto-ship or the item they sell. The other product though, is lifestyle. That obvious one is easy for any of the previously described companies to sell. Vitamins, cosmetics, coffee detergent, cell phones etc But the lifestyle company does things completely different and it works trememdously. They actually do not focus on selling only the obvious but seek to emphasize the un-obvious product- lifestyle their reps can create. You see lifestyle is actually not a physical item. It’s an idea, aconcept, way of living and one everyone relates to and connects with. Regardless of how extraordinary the product or complex and enticing the compensation. Here’s why it works. 100% of human beings are in love with it. 100% of individuals don’t have enough of it and 100% of people know someone who would want more of it too.

It’s weaved into the very fibre of the marketing, mantra and mission statement and is what is used to glue what people want to the business they will build to get it. It is less theoretical and more pratical. While a message that $5000 extra a month is good and logical, for the lifestyle company, they ask “What would your life look like with an extra $5000 a month? Would you have more time with your family, travel more with your spouse. Pay off that mortgage debt early or retire your parents?” The difference is they paint a clear picture of lifestyle and continue to put it out in front of the product. Lifestyle companies evoke a strong and irrestsitable emotion among their reps and create a culture of passion. They inspire so well they get the best of their reps in the field to produce the best in their company’s growth. How? Not by pushing products but re-focusing average people on what really matters to average people.

The most fundamental philosophy the lifestyle company does to instill this into the core of their brand is they teach this relentlessly: If you build the person, they will build the business. Attach an emotion to the business that people cannot shake.They endorse this axiom of human psychology by affixing it to every marketing piece they produce, every opportunity they get.The lifestyle company knows that people make decisions emotionally to build their company but then after justify it with logic. You know if you’re in a lifestyle company because your wife, husband, kids are the reason you’re there building it and you cannot walk away from that.

So if you had to choose a company that gives you the greatest odds of long term success keeping you engaged and others in your down-line stimulated for decades, which would you choose? Here’s what I suggest for you to rank them. A Lifestyle and Trend company utilizing a party style methodology, is the best blend. Technology is risky and I certainly would never choose a product-driven one and for the reasons I covered above.

The mlm junkies among us have a tough decison to make today after reading this, but one that should be a whole lot clearer. Even if you’e not a junkie but been slightly confused as to the type of company you’re in regarding viabilty and sustainabilty, just ask yourself ”Am I in a “_________” company? and you’ll now be able to tell.

Erwin & Eva Mcken
(If this blog assisted you please comment and share. You may also reply and tell me whcih company you think youre in.)

The BigWave Marketing Team

Canada's Top Leaders Building Valuable Assets & Priceless Relationships

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